Brand Voice Intensive
Build a voice system that is consistent, credible, and genuinely yours — then make it work across every channel your business uses.
Next cohort: September 15, 2026
Overview
What this program is
Most brand voice guides are aspirational documents that nobody uses. They describe a tone in adjectives — 'warm but authoritative, playful but professional' — and leave writers with no idea what that actually means on the page.
This program is different. Over six weeks, you will build a voice system from the ground up: a positioning statement that is actually true, a messaging hierarchy your team can navigate, and a scenario library that shows exactly how your voice behaves in real situations.
You will work on your own brand throughout — every exercise, every piece of feedback, every deliverable is specific to your business. By the end, you will have a complete, working toolkit, not a document that sits in a folder.
Outcomes
What you will leave with
- —A positioning statement that is specific, honest, and differentiated
- —A full messaging hierarchy: core message, supporting pillars, proof points
- —Brand voice guidelines with annotated before/after examples from your own copy
- —A scenario library covering 8–10 common communication contexts
- —A tone calibration framework your team can apply without you in the room
- —Live feedback on real copy from your business in every session
Who this is for
Who this is for
- —Founders who write their own copy and want it to sound less like everyone else
- —Marketing leads who need to brief writers and maintain consistency across a team
- —Communications directors building or rebuilding a brand voice from scratch
- —Consultants and service businesses whose voice is their primary differentiator
Schedule
Week by week
Diagnosis — Where your voice is now
We start by reading what you already have. You will audit your existing copy across channels, identify patterns and inconsistencies, and articulate what your voice is actually doing versus what you want it to do. The gap between those two things is where the work begins.
Positioning — What you actually stand for
Before you can write in a consistent voice, you need to know what you are saying. This week is about positioning: what your business believes, who it is for, and what makes it genuinely different. We will work through the hard questions that most brand exercises skip.
Architecture — Building your messaging hierarchy
A positioning statement is a foundation, not a building. This week you will construct the full messaging hierarchy: the core message, the supporting pillars, the proof points, and the language that connects them. You will also learn how to brief writers and agencies using this structure.
Voice — Defining how you sound
Now we get to voice itself: the specific qualities that make your writing recognisable. We will move beyond adjectives and into mechanics — sentence rhythm, vocabulary choices, structural patterns, what you never say. You will build a voice reference document grounded in real examples.
Application — Voice across contexts
Voice is not one thing — it adapts to context while remaining recognisably itself. This week you will build a scenario library: how your voice behaves in a sales email versus a LinkedIn post versus a crisis response. You will write in each context and receive live feedback.
System — Making it work without you
The final week is about operationalising everything you have built. You will assemble your complete voice system, learn how to onboard writers and team members to it, and present your work for final critique. You leave with a toolkit that functions without you in the room.
Instructor
Eleanor Marsh
Founder, The Prose Haus
Eleanor has spent fifteen years building brand voices for companies ranging from early-stage startups to FTSE 100 organisations. She created the Brand Voice Intensive because she kept seeing the same problem: beautiful brand guidelines that nobody could actually use. This program is the antidote.
FAQ
Common questions
Ready to do the work?
Next cohort starts September 15, 2026. Spaces are limited.